Resume
Work
Experience
2024 - Present
Paid Media Manager
Scaled newsletter subscriber acquisition for 6-8 concurrent clients through Meta advertising, serving as lead strategist and creative director.
Produced 2,500+ ad creatives in 12 months (10+ weekly per client)
Managed full creative pipeline: concept, design, video editing, and optimization
Primary client contact handling strategy, reporting, and account management
Clients include: Jay Shetty (Weekly Wisdom), Roger Bennett (Men In Blazers), Steve Bartlett (100 CEOs), Jeff Bishop (Raging Bull), Ricci Wolman (Written Word Media), Slava Rubin (Vincent)
2021 - 2024
Senior Campaign Manager
Managed paid social campaigns across Meta, TikTok, and Snapchat for DTC and enterprise clients, overseeing campaign execution, performance analysis, client reporting, and strategic recommendations.
Loop Earplugs:
- Managed TikTok campaigns during scale from $25K to $1M+ monthly ad spend over 12 months
- Supported international market expansion beyond US/EU regions
- Contributed to growth that resulted in featured TikTok for Business case study: https://ads.tiktok.com/business/en/inspiration/loop-tiktok
Loqbox:
- Handled Meta and TikTok paid efforts with consistent YoY performance improvements
- Delivered comprehensive monthly recommendation decks analyzing creative performance and providing strategic direction for future campaigns
Creative Production & Performance:
Scripted, recorded, and edited UGC content in-house for multiple clients
Produced a single UGC creative that became the account's top performer for 12+ months, accumulating over $500K in ad spend
Additional clients managed: AC Milan, Busuu, Skin&Me, 47 Skin, Different Dog, Immersive Gamebox, Alcott, Gutteridge
2022-2022
Digital Advertising Specialist
Led campaign management and performance reporting for global enterprise brands including JBL and Amazon.
- Advised on creative diversification strategies to prevent ad fatigue and improve engagement
- Recommended campaign structure optimizations aligned with platform best practices
- Delivered actionable insights that consistently drove KPI achievement across accounts
2018-2022
Senior Account Manager
Started out as an intern, and became a senior my second year working into advertising. Picked up the first paid social clients in the agency, and worked with Bustle Digital Group and managing all of their paid media spend on Meta, Snapchat, TikTok, and Outbrain - where we spent millions of dollars a month on traffic campaigns.
Education
2015-2017
Middlesex University
Graduated as a Bachelor of Arts.
Skills
& Expertise
-
📱 Paid Social Management: Meta & TikTok campaign strategy, optimization, and scaling for US/UK brands
🎨 Creative Strategy & Production: Concept development, graphic design, video editing, and UGC creation optimized for performance
✍️ Performance Copywriting: Direct-response ad copy and scripts that drive action
📊 Performance Analysis: Comprehensive reporting and strategic recommendations to maximize ROAS